If you’re frustrated with stubborn fat areas that won’t respond to diet or exercise, you’re not alone. While liposuction has long been popular for body contouring, many patients in Richmond are seeking safer, less invasive alternatives with minimal downtime and fewer risks.
At our Richmond practice, we offer FDA-cleared non-surgical fat reduction treatments designed to effectively address stubborn fat without surgery.
Liposuction vs. Non-Surgical Fat Reduction
Traditional liposuction involves surgically removing fat through small incisions using a cannula, typically requiring general anesthesia, a recovery period, and potential surgical risks including infection, bruising, and extended downtime.
Non-surgical alternatives, on the other hand, achieve fat reduction without invasive surgery or significant downtime. They are ideal for patients who:
- Want to avoid surgery and anesthesia
- Prefer minimal or no downtime
- Have specific areas of stubborn fat despite healthy lifestyle habits
- Desire gradual, natural-looking improvements
Top Non-Surgical Treatments Offered in Richmond
1. Kybella (Injectable Fat Reduction)
Kybella is FDA-approved to reduce submental fullness, commonly known as a double chin, through targeted injections of deoxycholic acid. This natural substance helps break down fat cells permanently.
- Ideal for: Reducing double chin fat without surgery
- Procedure Duration: About 20-30 minutes per session
- Downtime: Minimal—some mild swelling or bruising that resolves quickly
- Results: Noticeable within a few weeks; multiple treatments (usually 2-4) recommended for best outcomes

Dr. Travis Shaw is among the select few physicians certified to administer Kybella in Richmond.
2. Total Lift (Combined Fat Reduction & Skin Tightening)
Total Lift is a proprietary non-surgical treatment available exclusively at our practice. It uniquely combines the fat-melting capabilities of injectable treatments like Kybella with advanced skin-tightening technologies.
- How It Works: Uses targeted injections and radiofrequency or ultrasound technologies to melt fat cells and simultaneously tighten skin.
- Benefits:
- Reduces fat and sagging skin simultaneously
- Non-invasive with minimal downtime
- Long-lasting and natural-looking results comparable to a surgical facelift
3. Upcoming Injectable Fat Reduction Treatments
New injectable treatments are currently undergoing clinical trials to target stubborn fat areas like the waistline. Early studies show promising results. Our team continuously monitors advancements to offer cutting-edge treatments as they become FDA-approved.
Choosing the Right Non-Surgical Alternative
When considering non-surgical treatments, evaluate these key factors:
- Treatment Area: Non-surgical methods like Kybella and Total Lift excel at addressing specific, targeted areas.
- Expected Results: While non-surgical methods yield gradual results, they’re effective without the extensive downtime associated with liposuction.
- Safety and Comfort: FDA-approved treatments ensure safety with minimal discomfort and fewer side effects compared to surgical methods.
- Cost: Non-surgical alternatives tend to be more affordable overall due to reduced downtime, no hospital stay, and fewer associated risks.
Why Choose Us?
Dr. Travis Shaw and his team specialize in non-surgical aesthetic treatments designed for natural-looking results with minimal downtime. With specialized training and years of experience, Dr. Shaw provides personalized treatments tailored specifically to your goals.
Ready to Discover the Best Alternative for You?
If you’re considering alternatives to liposuction in Richmond, Williamsburg, Fredericksburg, or Fairfax, reach out to our expert team today. We’ll guide you through your options, answer your questions, and help you select the best treatment to achieve the results you desire.
Schedule your consultation with Dr. Travis Shaw today by calling (804) 286-0941.